Project Overview

In October 2022, Citrix Systems was acquired and merged with TIBCO and other units to form Cloud Software Group. As the sole designer, I led the creation of a flexible, future-proof website to launch the new brand—translating the visual identity into a cohesive digital experience in collaboration with the brand designer. I helped shape a clear, scalable information architecture alongside the UX Designer and Content Strategist, and partnered with developers to rebrand front-end components, enhance responsiveness, and build a robust library of digital assets—laying the foundation for a strong, unified web presence.

Wireframes

I collaborated with our UX Designer to create wireframes based on the information architecture and content strategy, identifying opportunities to utilize brand assets to enhance the content and strengthen the brand.

Color Palette

The Brand Team developed the color palette, which I optimized for digital use to ensure compliance with accessibility standards, while maintaining consistency across other brand applications.

Typography

We chose to use the existing typescale from Citrix.com because the site is part of the larger corporate brand ecosystem. This decision will also simplify the production process, as we won't have to deal with the technical implications from a development perspective.

Iconography

I created a primary icon set in a two-tone style to complement the other brand elements. This set supports high-level content and has a more conceptual design. Following that, I developed a secondary icon set intended for functional and supporting content.

Web Style Guide

To support the brand and serve as a reference for future updates or the addition of new pages, I created a style guide that documents every brand element and treatment of the new site. This ensures consistency throughout the entire site as it expands.

High-Fidelity Comps

I created high-fidelity comps for final approval from both the stakeholders and our Brand Team to ensure the site aligns with the established brand. Additionally, I collaborated with our development team to confirm that the design could be implemented within our CMS. I documented and specified any new components, which were developed during parallel sprint sessions. 

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