Project Mint

VISUAL/WEB DESIGN

Project Overview

I worked closely with our Web Marketing team on a special project named "Project Mint," aimed at accelerating the buyer journey from awareness to full adoption of our Desktop-as-a-Service (DaaS) product. Early testing indicated a decrease in user engagement and an increase in the bounce rate for that specific product section. To address this issue, the Web Marketing team created a plan that involved collaboration with UX/UI Design, Development, and Product Management. The strategy focused on reimagining, rewriting, and redesigning key conversion points by developing a modern and engaging web design optimized for performance. We established a clearly defined, self-guided content strategy, concentrating on top use cases for each buyer segment. Personalization and conversational marketing techniques were employed to craft helpful, conversion-focused experiences throughout the buyer journey. I led the design efforts, which included streamlining the buying experience to provide quick and easy access to product trials, pricing, and purchasing options, including eCommerce and third-party marketplaces. We planned to test two distinct designs to determine which version yielded the highest engagement and click-through rates.

Projected Results