Project Overview

As part of Citrix's rebranding efforts, a visual identity guideline was created to outline all the components of the new visual identity. This guideline explains the concepts and ideas behind the updated look and feel, and it includes instructions for implementing the new elements. Originally developed as a standalone PDF document, the Brand team proposed creating an online version for added convenience, enabling easy access to the guidelines from any computer or mobile device. I was responsible for designing this brand identity website, collaborating with a copywriter and an external web developer. We decided to host the new website on WordPress, which allowed anyone on the team to easily make edits or add new content as needed. 

I created a sitemap to show the overall site structure and flow of pages based on the content from the exisiting brand guidelines. I also created wireframes to visualize the placement page elements.

Visual Design Explorations

I explored various style treatments and page layouts, leveraging our toolkit of brand elements and wireframes. I also stepped out of the box to explore additional page layouts.

High-Fidelity Comps

I created high-fidelity comps to present to stakeholders to get development approval. The comps showed the final design of all the main pages. It also displayed the design in various device configurations.

© 2025 Angelo Vergara. All rights reserved.