01. PROJECT OVERVIEW
As part of the Citrix re-brand effort, the Citrix News section needed a major facelift not just in visual design but in site structure and architeture. I was assigned the task of leading the re-design of the news section in collaboration with web strategy and UX. The goal was to make the News section a more modern, informative and visually engaging and rich experience for our users. We also wanted to make it as easy as possible for our users to find the latest and greatest news and information on Citrix while also keeping them interested and engaged with the content. After researching and looking at various news sites across the web and going through a few rounds of rough designs and simple flows, we landed on a layout that was clean, organized and visually rich, taking advantage of our new brand visual language in addition to a host of new and re-designed web components within our content management system.
02. WIREFRAMES
03. HIGH-FIDELITY COMPS
Landing page
News category page
Article page
05. PROTOTYPES
Work
Project MintUX/UI/Visual Design
Spotfire WebsiteUI/Visual Design
ibi WebsiteUI/Visual Design
Movie Trailer AppUX/UI/Visual Design
Citrix NewsUX/UI/Visual Design
HDX TechnologyUI/Visual Design
Earth HourUI/Visual Design
Cloud.comUI/Visual Design
Kong MovieUI/Visual Design
Citrix Marketing SymposiumUX/UI/Visual Design
UI Design ExplorationsUI/Visual Design
UX WorkshopUX/UI Design
Partner CentralUX/UI/Visual Design
Citrix Ready ProgramBranding
Citrix Brand IdentityUX/UI/Visual Design/Corporate Branding
WebEx Brand Re-BootBranding/Visual Design
Print and BrandingCompilation
Icons and IllustrationsCompilation
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