PROJECT OVERVIEW

As part of the Citrix re-brand effort, the Citrix News section needed a major facelift not just in visual design but in site structure and architeture. I was assigned the task of leading the re-design of the news section in collaboration with web strategy and UX. The goal was to make the News section a more modern, informative and visually engaging and rich experience for our users. We also wanted to make it as easy as possible for our users to find the latest and greatest news and information on Citrix while also keeping them interested and engaged with the content. After researching and looking at various news sites across the web and going through a few rounds of rough designs and simple flows, we landed on a layout that was clean, organized and visually rich, taking advantage of our new brand visual language in addition to a host of new and re-designed web components within our content management system.

WIREFRAMES

HIGH-FIDELITY COMPS

PROTOTYPES

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