PROJECT OVERVIEW
HDX (High-Definition Experience) is a Citrix proprietary technology that differentiates Citrix products from other competitors, however, it was being poorly promoted on the Citrix website. Product Management asked our team to take the current page design and make it more engaging, interactive and immersive, which are the hallmarks of the HDX technology. I was assigned the task of creating a landing page experience, using current technologies, that highlight the features of HDX and sets us apart from the competition. The initial phase was to take a bluesky approach that pushses our brand and the capabilties of our existing CMS, with the hopes of potentially developing new interactive components, based on level-of-effort, which can also be used down the road for other projects. The second phase of the project was to create an alternate design that can be produced using our current components and could go live immediately. However, this alternate design also had to be as engaging and compelling as possible.
BLUE SKY DESIGN
ALTERNATE DESIGN USING CURRENT COMPONENTS
Work
Cloud Software Group WebsiteUI/Visual Design
Project MintUX/UI/Visual Design
San Francisco 49ers Partnership CampaignBranding/Visual Design
Citrix Brand HubUX/UI/Visual Design
Spotfire WebsiteUI/Visual Design
Print and BrandingCompilation
Movie Trailer AppUX/UI/Visual Design
Digital Initiative HighlightsProject Overview
Citrix NewsUX/UI/Visual Design
HDX TechnologyUI/Visual Design
Icons and IllustrationsCompilation
Cloud.comUI/Visual Design
Kong MovieUI/Visual Design
Citrix Marketing SymposiumUX/UI/Visual Design
WebEx Brand Re-BootBranding/Visual Design
Partner CentralUX/UI/Visual Design
Citrix Ready ProgramBranding
Citrix Brand IdentityUX/UI/Visual Design/Corporate Branding
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