01. PROJECT OVERVIEW
HDX (High-Definition Experience) is a Citrix proprietary technology that differentiates Citrix products from other competitors, however, it was being poorly promoted on the Citrix website. Product Management asked our team to take the current page design and make it more engaging, interactive and immersive, which are the hallmarks of the HDX technology. I was assigned the task of creating a landing page experience, using current technologies, that highlight the features of HDX and sets us apart from the competition. The initial phase was to take a bluesky approach that pushses our brand and the capabilties of our existing CMS, with the hopes of potentially developing new interactive components, based on level-of-effort, which can also be used down the road for other projects. The second phase of the project was to create an alternate design that can be produced using our current components and could go live immediately. However, this alternate design also had to be as engaging and compelling as possible.
02. BLUE SKY DESIGN
03. ALTERNATE DESIGN (CURRENT COMPONENTS)
Work
Project MintUX/UI/Visual Design
Spotfire WebsiteUI/Visual Design
ibi WebsiteUI/Visual Design
Movie Trailer AppUX/UI/Visual Design
Citrix NewsUX/UI/Visual Design
HDX TechnologyUI/Visual Design
Earth HourUI/Visual Design
Cloud.comUI/Visual Design
Kong MovieUI/Visual Design
Citrix Marketing SymposiumUX/UI/Visual Design
UI Design ExplorationsUI/Visual Design
UX WorkshopUX/UI Design
Partner CentralUX/UI/Visual Design
Citrix Ready ProgramBranding
Citrix Brand IdentityUX/UI/Visual Design/Corporate Branding
WebEx Brand Re-BootBranding/Visual Design
Print and BrandingCompilation
Icons and IllustrationsCompilation
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