Project Overview

HDX (High-Definition Experience) is a proprietary technology developed by Citrix that sets its products apart from competitors. However, this technology has not been effectively promoted on the Citrix website. As a result, the Product Management team tasked us with improving the current page design to make it more engaging, interactive, and immersive—qualities that are essential to HDX technology.

As the Lead Designer, my role was to create a landing page experience that leverages contemporary technologies to showcase HDX's features and highlight our competitive advantages. The initial phase involved a "blue sky" approach aimed at enhancing our brand and maximizing the potential of our existing content management system (CMS).

The second phase of the project included creating an alternative design that could be implemented with our current components for an immediate launch. This design also needed to be as engaging and compelling as possible.

Blue Sky Design

This version of the design emphasizes pushing the boundaries of creativity by exploring new, modern components that are not currently available in our CMS. If these components prove effective and enhance user engagement, they may be developed into permanent features. This design encourages experimentation and innovation to effectively communicate our value proposition.

MVP Design

This version of the design utilizes the existing components in our CMS to create an engaging and visually appealing experience. It effectively communicates our message through thoughtful imagery and content, all without requiring additional development work. This design acts as a temporary solution that we can launch quickly while we continue to enhance our current components and develop new ones.

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