Project Overview

Citrix’s proprietary HDX (High-Definition Experience) technology is a key differentiator, but it wasn’t being promoted effectively on the company website, so the Product Management team challenged us to create a more engaging, interactive, and immersive page that truly reflects HDX’s value. As Lead Designer, I developed a landing page experience that harnessed modern technologies to showcase HDX’s capabilities and highlight our competitive edge. The project began with a blue-sky exploration to elevate the brand and fully leverage our CMS, followed by a second phase that delivered an alternative design—built with existing components for immediate launch—while still ensuring the experience was dynamic, compelling, and on par with the innovation behind HDX.

Blue Sky Design

This design version focuses on pushing the boundaries of creativity by exploring new, modern components that are not currently available in our CMS. If these components are effective and enhance user engagement, they may be developed into permanent features. This design promotes experimentation and innovation to communicate our value proposition effectively.

MVP Design

This design takes advantage of the existing components in our CMS to create an engaging and visually appealing experience. It effectively communicates our message through careful imagery and content, all without necessitating any additional development work. This approach serves as a temporary solution that we can implement quickly while we continue to enhance our current components and develop new ones.

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