Project Overview

Citrix partnered with the San Francisco 49ers and Levi’s Stadium, using the sponsorship to promote its brand through various channels, including in-game signage, digital platforms, and the 49ers’ website. Leading the project, I developed a campaign highlighting how Citrix products empower IT departments to provide employees with secure access to data, apps, and desktops from anywhere, positioning Citrix as a top player in IT infrastructure. Collaborating with the Marketing and Brand teams, we embraced a bold, dynamic approach that pushed beyond Citrix’s existing visual identity, creating an edgy and attention-grabbing campaign to reach millions of viewers and reinforce Citrix’s market leadership.

Approved Design

Visual Expressions

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