Project Overview

Citrix partnered with the San Francisco 49ers and Levi's Stadium to promote its brand across various channels, including in-game signage, digital platforms, and the 49ers' website. Leading this project, I developed a campaign that showcased how Citrix products enable IT departments to provide employees with secure access to data, applications, and desktops from anywhere, positioning Citrix as a leading player in IT infrastructure. In collaboration with the Marketing and Brand teams, we adopted a bold and dynamic approach that went beyond Citrix's existing visual identity, creating an edgy and attention-grabbing campaign aimed at reaching millions of viewers and reinforcing Citrix's market leadership.

I took a bold and non-traditional approach to the design explorations, experimenting with visual hierarchy, typographic scales, angular shapes, a slightly off-brand color palette, and powerful imagery to show that Citrix knows and supports the deep relationship between IT and businesses.

Approved Design

The approved design tells the powerful story of how IT, which often works behind the scenes of successful businesses, helps power the secure and reliable exchange of enterprise-level apps and data.

Design Application

The final design was re-produced in various formats and sizes depending on the specific application.

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