PROJECT OVERVIEW
As part of the merger between Citrix Systems and Tibco in 2022 to form Cloud Software Group, several business units were established from the Tibco and Citrix product portfolios. Some of these business units were actually acquisitions from Citrix and Tibco in prior years before the merger. One of these acquisitions was Spotfire, which became a part of the Tibco product portfolio and subsequently inherited the Tibco brand. With Spotfire now being it’s own business unit, it needed a new visual identity and website. I was tasked to lead the design of the overall look and feel of the website, using an existing color palette from their product team, as well as a few visual elements which they wanted to keep so it connected visually to their product look and feel. In collaboration with a UX designer, content strategist, writer and our small development team, we essentially designed and built the site from the ground up in a matter of 4 months leveraging some existing components and content management system.
WIREFRAMES
MOODBOARD
COLOR PALETTE
TYPOGRAPHY
ICONOGRAPHY
WEB STYLE GUIDE
HIGH-FIDELITY COMPS
Work
Cloud Software Group WebsiteUI/Visual Design
Project MintUX/UI/Visual Design
San Francisco 49ers Partnership CampaignBranding/Visual Design
Citrix Brand HubUX/UI/Visual Design
Spotfire WebsiteUI/Visual Design
Print and BrandingCompilation
Movie Trailer AppUX/UI/Visual Design
Digital Initiative HighlightsProject Overview
Citrix NewsUX/UI/Visual Design
HDX TechnologyUI/Visual Design
Icons and IllustrationsCompilation
Cloud.comUI/Visual Design
Kong MovieUI/Visual Design
Citrix Marketing SymposiumUX/UI/Visual Design
WebEx Brand Re-BootBranding/Visual Design
Partner CentralUX/UI/Visual Design
Citrix Ready ProgramBranding
Citrix Brand IdentityUX/UI/Visual Design/Corporate Branding
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