PROJECT OVERVIEW

In October 2022, Citrix Systems was aqcuired by a private equity firm and immediately went private eventually being combined with Tibco as well as several other business units that were originally acquisitions by Citrix and Tibco. These mergers produced individual business units under one holding company, Cloud Software Group. Since Cloud Software Group became a new corporation, the leadership team needed a small website that would act initially as a source for information on the aqcuisitions of Citrx and Tibco as well as the formation of Cloud Software Group. This new site would evolve and additional content and pages would needed to be added, so the site needed to be flexible.

I collaborated closely with our brand designer who initially developed the visual identity and proposed design elements. I in turn took the new look and feel with its brand elements and applied them to the digital space, the new website. I interpreted the new brand concept and messaging and explored how it can organically translate to the the web space as well as other future digital applications. I worked with our UX Designer and Content Strategist to create the framework IA for the site to effectively communicate current information but also be to able seemlessly expand as more content needs to be added. I also worked closely with our Development team to re-brand our current front-end components to coincide with the new brand look and feel, insured the seemless responsive experience was on point and created a library of key digital brand assets while further developing and refining the overall web experience.

WIREFRAMES

COLOR PALETTE

TYPOGRAPHY

ICONOGRAPHY

WEB STYLE GUIDE

HIGH-FIDELITY COMPS

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