Cloud Software Group
Website

UI/VISUAL DESIGN

PROJECT OVERVIEW

In October 2022, Citrix Systems was aqcuired by a private equity firm and immediately went private eventually being combined with Tibco as well as several other business units that were originally acquisitions by Citrix and Tibco. These mergers produced individual business units under one holding company, Cloud Software Group. Since Cloud Software Group became a new corporation, the leadership team needed a small website that would act initially as a source for information on the aqcuisitions of Citrx and Tibco as well as the formation of Cloud Software Group. This new site would evolve and additional content and pages would needed to be added, so the site needed to be flexible.

I collaborated closely with our brand designer who initially developed the visual identity and proposed design elements. I in turn took the new look and feel with its brand elements and applied them to the digital space, the new website. I interpreted the new brand concept and messaging and explored how it can organically translate to the the web space as well as other future digital applications. I worked with our UX Designer and Content Strategist to create the framework IA for the site to effectively communicate current information but also be to able seemlessly expand as more content needs to be added. I also worked closely with our Development team to re-brand our current front-end components to coincide with the new brand look and feel, insured the seemless responsive experience was on point and created a library of key digital brand assets while further developing and refining the overall web experience.

WIREFRAMES

csg-site-wirframes

COLOR PALETTE

typography

TYPOGRAPHY

typography-1

ICONOGRAPHY

icons

WEB STYLE GUIDE

web-style-guide

HIGH-FIDELITY COMPS

csg-homepage
homepage-woman-laptop
leadership-page
leadership-iphones
new-press-page-phones
news-press-tablet-mockup
trust-center-page-phones-comp-1
trust-center-page
trust-center-monitor-mobile-mockup
careers-page-devices
careers-product-development-page
careers-mockup

Work

Project MintUX/UI/Visual Design

Citrix Brand HubUX/UI/Visual Design

Spotfire WebsiteUI/Visual Design

Print and BrandingCompilation

Movie Trailer AppUX/UI/Visual Design

Citrix NewsUX/UI/Visual Design

HDX TechnologyUI/Visual Design

Cloud.comUI/Visual Design

Kong MovieUI/Visual Design

Citrix Marketing SymposiumUX/UI/Visual Design

WebEx Brand Re-BootBranding/Visual Design

Partner CentralUX/UI/Visual Design

Citrix Brand IdentityUX/UI/Visual Design/Corporate Branding

© 2024 Angelo Vergara. All rights reserved.

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