Citrix Product Section Re-Design

VISUAL/WEB DESIGN

PROJECT OVERVIEW

As part of a major rebrand and a drastically updated visual identity, the Web Marketing team aimed to reimagine the most crucial section of the Citrix website, the product section, not only to align it with the new brand but also to assess how the new visual identity and brand voice would impact user engagement through testing. I was tasked with creatively and strategically redesigning the product section using the new brand identity and design assets. To achieve this, I collaborated with our UX designer and a Web Content Strategist to develop a revamped information architecture and product-focused content. Working closely with the UX designer, we created wireframes that aligned with an improved content structure and hierarchy. After exploring several design options and receiving final approval, I produced high-fidelity comps to demonstrate how the new brand identity could be applied to the marketing website.

WIREFRAMES