WebEx Brand
Re-Boot
BRANDING/VISUAL DESIGN
Project Overview
As part of the overall Cisco re-brand effort, WebEx, a Cisco product went through a brand re-boot inline with the new Cisco brand, using it’s newly developed brand identity elements and treatments. The primary goal, was not only to align with Cisco but to also maintain the uniqueness and individuality of the WebEx sub-brand, that is already highly recognized in the market and has a strong following. The key was to take the newly established Cisco visual devices and re-invent or evolve them to suit the qualities of WebEx. Rounds of explorations and critiques were undertaken, applying them to various contextual implementations.
Graphic Device/Texture Explorations
Device and Image Applications
Banner Ad Explorations
Email Applications
Website Applications
Logo Explorations
Mobile App Application
Work
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