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WebEx Brand
Re-Boot

BRANDING/VISUAL DESIGN

Project Overview

As part of the overall Cisco re-brand effort, WebEx, a Cisco product went through a brand re-boot inline with the new Cisco brand, using it’s newly developed brand identity elements and treatments. The primary goal, was not only to align with Cisco but to also maintain the uniqueness and individuality of the WebEx sub-brand, that is already highly recognized in the market and has a strong following. The key was to take the newly established Cisco visual devices and re-invent or evolve them to suit the qualities of WebEx. Rounds of explorations and critiques were undertaken, applying them to various contextual implementations.

Graphic Device/Texture Explorations
graphic-explorations

Device and Image Applications
webex_reboot_billboard
billboard-applicaction

Banner Ad Explorations
banner-application
webex_reboot_banner_mockup

Email Applications
email-applicaction

Website Applications
website-mockup-1
website-mockup-2
website-mockup-3

Logo Explorations
logo-exploration

Mobile App Application
mobile-app-application
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Work
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