Tharros – Angelo Vergara

Tharros

BRAND DESIGN/VISUAL DESIGN

Project Overview

Tharros marks a bold evolution from its former identity, Ayelligence—signaling a sharper focus on proactive cyber defense and advanced vulnerability intelligence. As the primary designer, I focused on creating a modern, confident identity that reflects the company’s ability to anticipate threats before they emerge. By combining deep cybersecurity expertise with elite vulnerability research, Tharros positions itself as a forward-looking partner that enables resilience, agility, and mission progress. The new brand captures this promise—defending what matters so organizations can move forward with clarity and confidence.

Client: Tharros
Agency: Bluetext
Role: Primary Designer

Brand Details

Attributes

Proactive
Resilient
Vigilant

Adaptive
Secure
Strategic

Decisive
Expert
Precise

Tone of Voice

Personality
Intelligent, methodical, decisive, trustworthy, protective, analytical.

Language
Concise, direct, structured, precise, confident, authoritative, technical,
no non-sense, insight-driven, action-oriented, strategic, calm.

Consistency
Maintained across channels, website, social, ads, emails, and product.

Audience Alignment
Lead with outcomes: readiness, resilience, and continuity.

Visual Direction

Colors
Cool, contrasting hues that evoke the company brand's new personality and direction, as innovative and always ready to protect their customers.

Photography
Genuine, human-focused images that provide a real experience of people working in their respective environments, allowing the audience to relate and feel confident in their trust in the company.

Layout
Clean, open, and structured grid system that is fluid with plenty of negative space around individual sections and design elements.

Logo and Mark

The Tharros logo is bold, precise, and built for trust. A modern shield mark signals protection and control, while its structured form conveys discipline and forward momentum. The deep navy anchors the brand in authority and reliability, balanced by a vibrant teal that adds clarity and innovation. Paired with a clean, geometric sans-serif wordmark, the identity feels confident, no-nonsense, and highly intentional—reflecting a brand that protects with precision and moves ahead with certainty.

The logomark smartly fuses a shield with the letter “T” to express both defense and momentum in one symbol. Its dark top bar resembles a protective roof or arrowhead, while the split teal base suggests a secure path forward. The minimalist, geometric form feels precise and modern, conveying Tharros’s confidence, expertise, and mission to safeguard progress.

Color Palette

Tharros’s palette fuses deep blues and vibrant greens with warm accents to project a sense of authority, trust, and energy—symbolizing the company’s precision, resilience, and forward‑thinking mission.

Typeface Family

The New Order typeface family is a sleek, modern sans‑serif whose geometric clarity and subtle curves give it both authority and approachability. Its crisp shapes, open counters and range of weights echo Tharros’s precision and versatility, while the name itself hints at innovation and progress—perfect for a brand that’s disciplined, confident and future‑focused.

Photography

The brand’s imagery puts people first while highlighting its technical edge. It shows real moments of human interaction with technology, blending warmth with precision.

Brand Elements

Tharros’s new visual language fuses vivid gradient washes, layered shield shapes, rhythmic shield patterns, and protective photo masks into a crisp, cohesive whole. The gradients and fluid forms hint at forward momentum and adaptability, while the repeating shield motifs and precise overlays evoke layered defense and vigilant detection. Together, they balance energy with control and humanize the brand’s purpose, embodying Tharros’s confident, disciplined intelligence and its mission to secure operations and advance what matters.

Brand Expression

Tharros’s new identity radiates versatility and impact across every touchpoint; its distinctive look stays strong and appealing in any context, reflecting the company’s confident personality and bold direction.