Project Overview

A marketing group within Citrix focused on partner marketing aimed to improve visibility and recruitment by organizing nationwide events. They sought to create a dynamic microsite for their "Symposiums" to replace a limited one-page blog. As the project's primary designer, I met with key stakeholders to understand their goals, target audience, and expectations. I requested examples of competitor sites for inspiration, which informed my approach to the design. After developing a sitemap outlining the site's structure, I brainstormed design concepts using the team's existing content and graphics. I then presented design options to stakeholders for feedback, ensuring the final design aligned with their vision and attracted potential partners.

Site Map

Based on the information architecture approved by the stakeholders, I created a simple site map that shows the overall structure of the site and confirms the final site navigation.

Wireframes

I created wireframes for each of the pages to show the overall page structure and layout of the content based on the information architecture.

Visual Design Exploration

I explored various visual treatments based on the wireframes, slightly pushing the brand visual style to give it its distinct expression while still maintaining the relationship to the corporate brand identity

High-Fidelity Comps

I then developed high-fidelity comps to give the stakeholder a preview of what the overall look and feel would be, at the same time providing the development and production teams a reference for the final design.

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