Project Overview

HDX (High-Definition Experience) is a proprietary technology developed by Citrix that distinguishes its products from competitors. However, it was not effectively promoted on the Citrix website. Product Management tasked our team with improving the current page design to make it more engaging, interactive, and immersive—qualities that are essential to HDX technology.

I was assigned to create a landing page experience utilizing contemporary technologies that showcase the features of HDX and set us apart from the competition. The initial phase involved a "blue sky" approach aimed at elevating our brand and maximizing the potential of our existing content management system (CMS). The goal was to possibly develop new interactive components that could be reused for future projects, depending on the level of effort required.

The second phase of the project involved creating an alternative design that could be implemented using our current components for an immediate launch. This alternative design also needed to be as engaging and compelling as possible.

Blue Sky Design

MVP Design Using Existing Components

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