Project Overview

As part of the Citrix rebrand, I led the full redesign of the News section in collaboration with the web strategy and UX teams, focusing on creating a modern, engaging, and easy-to-navigate experience that keeps users informed about Citrix updates. Drawing inspiration from leading news sites, we explored multiple design directions and refined workflows through several iterations before arriving at a clean, organized layout that reflects the updated brand visual language and introduces new, redesigned components within our content management system.

Wireframes

I developed comprehensive wireframes that effectively illustrate the structure of the main news pages. These wireframes not only clarify the content hierarchy but also strategically position specific information and graphic elements, ensuring a user-friendly and engaging experience.

High-Fidelity Comps

I designed high-fidelity comp designs to illustrate the complete experience of the revamped news section and to demonstrate the end-to-end user journey. These comps were utilized in executive presentations to gather feedback and secure final approval. Additionally, they served as a guide for our production team in creating the templates and individual pages. This process also helped our development team ensure that the new components were feasible.

PROTOTYPES

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