Project Overview

I collaborated with our Web Marketing team on "Project Mint," aimed at enhancing the buyer journey for our Desktop-as-a-Service (DaaS) product. Initial tests revealed reduced user engagement and increased bounce rates in this area. To remedy this, we developed a strategy that involved UX/UI Design, Development, and Product Management to revamp key conversion points. Our approach included a modern web design optimized for performance and a well-defined content strategy focused on the top use cases for various buyer segments. We implemented personalization and conversational marketing techniques to create engaging, conversion-driven experiences. I led the design efforts to streamline the buying process, ensuring quick access to product trials, pricing, and eCommerce options. We planned to test two distinct designs to identify which achieved the highest engagement and click-through rates.

Projected Results

Version A

Predominantly lighter, more open in tone using branded light gray and light teal background shapes.

Version B

Deeper, more saturated tones using darker shades of teal for a more dramatic effect.

© 2025 Angelo Vergara. All rights reserved.