Citrix Brand Hub

UI/VISUAL DESIGN

Project Overview

During the Citrix rebrand and redesign of Citrix.com, my team and I developed a comprehensive hub to serve as the central resource for all website guidelines, component specifications, and brand principles. This hub was shared with external agencies and internal teams involved in creating pages or sections for the Citrix website to ensure consistency. Each component followed a structured development process, including identification, conceptualization, approval, development, and validation before final release. I played a key role in this process by defining each component's visual design and user experience, ensuring seamless integration within the Citrix website ecosystem while enhancing overall usability.

Component Specifications

My team and I created an internal site called the Brand Hub that features detailed specifications and usage guidelines aligned with industry best practices and accessibility standards. This ensures that the content meets requirements and enhances the new corporate brand. These specifications are a valuable resource for designers, external agencies, and development teams, enabling them to create designs and components that adhere to Citrix standards.

Component Library

My team and I developed a comprehensive UI library containing reusable components following the visual design specifications and brand guidelines. We published and shared this library across various departments responsible for different sections of the Citrix website. This strategy allowed us to manage and control the overall UI design effectively. By updating individual components or creating new ones as necessary, we can re-publish them, ensuring that all design departments within the company and external vendors have access to the most up-to-date UI components. This approach guarantees consistency in the overall user experience.