PROJECT OVERVIEW

Earth Hour is a grassroots movement started by the WWF and partners that occurs every year on the last Saturday of March. It entails millions of people in more than 180 countries to turn off their lights as a symbol of a unified human effort to support our planet. I wanted the landing page to be captivating, visually engaging and fun but at the same time informative to the importance of Earth Hour. I used color palette that is warm and subdued which allows the powerful images to front and center. The user is immediately encouraged to join the effort via CTA in the hero. For those who need more information, they can scroll down the page where they are shown various powerful imagery, textures and interactive elements.

Hi-FIDELITY COMP

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