Citrix Brand Hub

UX/UI/VISUAL DESIGN

PROJECT OVERVIEW

During the Citrix rebrand and redesign of Citrix.com, my team and I developed a comprehensive hub to serve as the central resource for all website guidelines, component specifications, and brand principles. This hub was shared with external agencies and internal teams involved in creating pages or sections for the Citrix website to ensure consistency. Each component followed a structured development process, including identification, conceptualization, approval, development, and validation before final release. I played a key role in this process by defining each component's visual design and user experience, ensuring seamless integration within the Citrix website ecosystem while enhancing overall usability.

COMPONENT SPECIFICATIONS

Detailed specifications and usage guidelines were written based on industry best practices and accessibility standards, aligning with and complementing the new corporate brand. These specifications assist other designers, external agencies, and development teams in creating designs and components that align with Citrix standards.

COMPONENT LIBRARY

Based on the visual design specifications and brand guidelines, a comprehensive UI library with reusable components was created and shared. This allowed us to manage and control the overall UI design by updating individual components or creating new components as needed and then re-publishing them, ensuring that all design departments within the company and external vendors always have the most current UI components.